• Demographics





Attendees are mostly males (74%) who are between 18-44 years 17 & Under – 26% 45-54 – 9%
  18-24 – 34% 55-64 – 3%
  25-34 – 17% 65 & Over – 2%
  35-44 – 13%  







Teacher/Educator 2% Student 12%
Homemaker 2% Technical 13%
Sales/Marketing 7% Laborer 13%
Service Occupation 8% Other 16%

Household Income

Education Level

Under $25,000


High School or Less


$25,000 – $49,999 31% Some College/Vocational 34%
$50,000 – $74,999 21% College/Vocational Grad 17%
$75,000 – $99,999 12% Some University 4%
$100,000 – $119,999 6% University Graduate 7%
$120,000 or more 12% Post Graduate Study 5%

Over half of our attendees own a project car and almost 80% perform some or all vehicle repairs themselves

Do they own a special Interest, modified or Restored vehicle?
YES 54% – NO 46%


Do they repair their own vehicle?

Have all repairs done for them


Do all repairs themselves


Do some repairs themselves



A large portion of the spectator base has a project planned. 37% of them are planning an engine project in the next 12 months.


What Projects are planned for the next 12 months:

Paint and Body


Engine 37%    
Tire & Wheel 35%    
Interior Work 27%    
Electrical 23%    

Almost two-thirds of attendees can name the series sponsor. One-third said they have switched products because of sponsorship with the series.

Can you name the series sponsor


YES 62%

NO 38%

Have they switched product brandsbecause the product sponsored Autorama or World of Wheels


YES 68%

NO 32%


Sponsor relevance and spectator loyalty are very high.

What is the favorite type of show vehicle

Do they try to support companies who sponsor Autorama or World of Wheels events

Street Rod


YES 73% | NO 27%

Custom 23%    
Motorcycles 11%    
Tuners 9%    
4×4′s 7%    
Custom Trucks 6%    
Luxury 4%    
Other 9%    



Scroll to Top

Congratulations to Harold & Rhea Schrader with their 35 Ford for taking home the Crescent City Cup at the O’Reilly Auto Parts World of Wheels in New Orleans. This year’s Best Louisiana Award goes to Cecil Perry with a 1954 Chevy Pickup. The Steele Rubber Product Master builder award went to Trey Cavaretta with a 1964 Chevrolet C-10 and this year’s CASI Cup winner is Rusty Seaman with a beautiful ’67 Nova. Thanks to all of the participants, sponsors and vendors! ... See MoreSee Less

View on Facebook

Final Day of #WorldofWheels in New Orleans and Omaha. Shows are open until 6pm! ... See MoreSee Less

View on Facebook

Omaha! Come on down to the Century Link Center for the O'Reilly Auto Parts World of Wheels. We're open until 10pm tonight and tomorrow from 10am to 6pm. ... See MoreSee Less

View on Facebook

We're up and running for Day 2 in Omaha and New Orleans for the O'Reilly Auto Parts World of Wheels. Catch all the cool hot rods and customs on display until 10pm this evening! ... See MoreSee Less

View on Facebook

Make sure to check out the fantastic motorcycle section presented by New Orleans Harley-Davidson at this weekend's O'Reilly Auto Parts World of Wheels in New Orleans! ... See MoreSee Less

View on Facebook
Hot Rod Show World