|Attendees are mostly males (74%) who are between 18-44 years||17 & Under – 26%||45-54 – 9%|
|18-24 – 34%||55-64 – 3%|
|25-34 – 17%||65 & Over – 2%|
|35-44 – 13%|
|Under $25,000||19%||High School or Less||33%|
|$25,000 – $49,999||31%||Some College/Vocational||34%|
|$50,000 – $74,999||21%||College/Vocational Grad||17%|
|$75,000 – $99,999||12%||Some University||4%|
|$100,000 – $119,999||6%||University Graduate||7%|
|$120,000 or more||12%||Post Graduate Study||5%|
Over half of our attendees own a project car and almost 80% perform some or all vehicle repairs themselves
|Do they own a special Interest, modified or Restored vehicle?
YES 54% – NO 46%
|Do they repair their own vehicle?|
|Have all repairs done for them||21%|
|Do all repairs themselves||37%|
|Do some repairs themselves||42%|
A large portion of the spectator base has a project planned. 37% of them are planning an engine project in the next 12 months.
|What Projects are planned for the next 12 months:|
|Paint and Body||38%|
|Tire & Wheel||35%|
Almost two-thirds of attendees can name the series sponsor. One-third said they have switched products because of sponsorship with the series.
|Can you name the series sponsor
|Have they switched product brandsbecause the product sponsored Autorama or World of Wheels
Sponsor relevance and spectator loyalty are very high.
|What is the favorite type of show vehicle||Do they try to support companies who sponsor Autorama or World of Wheels events|
|Street Rod||32%||YES 73% | NO 27%|